From there, you can then decide whether to do the work in-house or find a trusted partner to guide and support the maturation of the app strategy. The goal of discovery is to identify the needs of users through valid research and set realistic project goals for your strategic roadmap.ĭepending on your needs, your project goals might range from building a reasonable minimum viable product to building out a full multi-faceted mobile platform solution. User feedback, industry analyst guidance, shifts in user base or market, and many other similar sources provide excellent discovery materials. In the discovery phase, identify and validate user needs by conducting user and market research. Your plan will require cognitive and monetary investments to achieve the desired goals, including investing in market trends, user research, solution expertise, and operational planning. At AIM Consulting, we take a multi-phased approach to mobile application design and development ( Discovery, Product Planning, Design, and Implementation).Ī good mobile app strategy can help companies reach users across multiple channels. When designing and building mobile experiences, there are several things to keep in mind throughout the process. Installed mobile applications listed on the screen.

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Planning center online app builder